About Me
A strategist by profession but a storyteller by heart. I feel like I am just at home taking a deep dive into the data as I do onstage, delivering a solid PowerPoint presentation and telling the story behind that data. A pop culture junkie who loves helping brands thrive. I believe that solid teamwork and open communication are the keys to success.
Contact Rich for more info.
My Skills
Brand Strategy & Positioning
• Brand Persona & Tone of Voice
• Brand Positioning
• Competitive Analysis
• Product Launch
• Market Trend Analysis
• Brand Architecture
• Go-to-Market Strategy
Customer Insights & Research
• Customer Research
• Social Listening
• Audience Segmentation
• Behavioral Data Analysis
• Usability Testing
• Empathy Mapping
• Journey Mapping
Creative Strategy & Execution
• Social Strategy
• Human-Centered Design Approach
• Storytelling & Copywriting
• Visual Design Collaboration
• Content Strategy
Project Leadership
• Project Management
• Cross-Functional Collaboration
• Timeline Development & Milestone Tracking
• Budget Management
• Risk Management
• Stakeholder Communication
• Agile & Scrum Methodologies
Resume
OverTime Agency, Louisville, CO
Account Strategist / Contract / 2023 - 2023
At OverTime Media, I led the creation and execution of content strategies that enhanced client brand visibility and engagement. Working closely with developers, account managers, and creative teams, I ensured that our campaigns were executed smoothly across multiple platforms. My ability to foster strong cross-functional collaboration helped deliver high-quality, on-time results for our clients.
StickerGiant, Longmont, CO
Content Strategist / 2021 - 2022
At StickerGiant, a leader in custom sticker printing, I developed and executed a comprehensive content strategy across seven social media channels. I worked closely with internal teams to understand customer needs and align our messaging with the company’s playful, creative brand identity. My efforts increased engagement by 20% and grew our follower base by 15%, while ensuring consistency across platforms.
EdBoard Technologies, Boulder, CO
Marketing / 2019 - 2021
I brought EdBoard’s vision to life by developing storytelling-driven marketing campaigns. One of my key successes was leading a Kickstarter campaign that raised $37,000, surpassing our target. I crafted investor pitches, designed ad campaigns, and ensured that our marketing resonated with customers and stakeholders.
Education
Masters of Arts - MA - Strategic Communication Design
University of Colorado Boulder 2023 - 2024
I completed my MA in Strategic Communication Design at the University of Colorado Boulder, where I honed my ability to combine design thinking with strategic insights. This program deepened my expertise in crafting user-centered experiences, brand strategies, and creative solutions that drive business growth and connect with audiences meaningfully.
Bachelors of Science - BS - Stratgeic Communication
University of Colorado Boulder 2017 - 2020
I earned my BS in Strategic Communication from the University of Colorado Boulder, where I developed skills in advertising, public relations, and media design. Through a blend of creativity and data-driven strategies, I learned to craft impactful brand messages and communication campaigns, preparing me for roles in marketing, PR, and digital media.