RedBubble Adaptive

Clothing designed for everybody, inspired by everything you love.

The Problem

Shopping for adaptive clothing sucks

Adaptive clothing shouldn’t be boring or basic. Most brands miss the mark by offering uninspired designs that fail to represent people’s true passions. We believe everyone deserves clothing that fits comfortably, feels amazing, and allows them to proudly express their interests and fandoms through what they wear. Literally

The Oportunity

Make Adaptive Cloathing Cool

Redbubble.com can redefine adaptive clothing in the print-on-demand world. Most brands settle for practical but uninspired options, overlooking people’s passions and personalities. By authentically merging fan-inspired creativity with thoughtful functionality, and making adaptive apparel effortlessly discoverable online, Redbubble can become the destination for inclusive clothing that people actually want to wear.

What is Redbubble.com

Redbubble is one of the largest print-on-demand marketplaces, connecting independent artists with customers worldwide. It provides a platform for artists to monetize their designs by turning them into custom merchandise, ranging from tote bags and throw pillows to clothing.

Branding and Messaging

Positioning Statement

For individuals with disabilities and their loved ones seeking stylish and accessible clothing options, Redbubble's Adaptive is an online marketplace that delivers unique, customizable designs created by independent artists worldwide. This allows people with disabilities to express their individuality and be confident in their clothes, as everyone deserves to feel comfortable and empowered in their fashion choices.