The Ask
Evolve a recognizable brand, and help them devise a motivational brand tool that articulates their purpose, intention, AND strategy with emotion, language, and visual development.
The Oportunity
Schott NYC has always been the uniform of rebels, worn in like a second skin. But the fire has faded, settling into nostalgia and wealth. The edge is still there, softened but not gone, like leather that just needs breaking in. A manifesto could be the spark to bring back that lived-in swagger.
“Because in the end, you won’t remember the time you spent working in an office or mowing your lawn. Climb that goddamn mountain”
Jack Kerouac.
J
Manifesto - The Roar Of The Open Road
We are Schott - an inferno of leather and rebellion stitched together by the calloused hands that forged the American backbone. We dare to forge our own path and stand tall on the shoulders of those who came before us, Dean, Brando, and Kerouac, those eternal icons who dared to dream big.
We ride the wild highways of America, our jackets flapping in the wind, symbols of our relentless quest for perfection.
Schott NYC is more than a brand; it's a battle cry, a declaration against the ordinary, the mundane, and the commonplace. In every cut, thread, and stitch, we carry the spirit of defiance and the legacy of rebellion.
Here's to the wild ones, the rebels, the renegades, the dreamers. Wear your jacket with pride, passion, and the untamed spirit of a thousand stampeding thoroughbreds.
We are Schott, and We Are The Roar of the open road, the unyielding force of the American Dream.
The Manifesto Jacket
The best part of creating this manifesto? Sewing it into the lining of my own Schott Perfecto jacket.
That lining isn’t just fabric—it’s a statement. A constant, unspoken reminder of Schott’s ethos, forging an unbreakable bond between the wearer and the legend they’re stepping into.
Social Media
Black-and-white photography amplifies the brand’s heritage while creating a raw, high-impact aesthetic that cuts through the noise.